Nuggets with Sauce
Nuggets with Sauce is a podcast that explores hot topics in business leadership today and shares great nuggets of insight and information you can really sink your teeth into! It's thought leadership for thoughtful leaders kept bite-sized for mental management.
Nuggets with Sauce
Episode 18: Transforming the Sales Experience - Proven Strategies with an Industry Expert
In this episode of Nuggets with Sauce, we dive deep into the world of business and sales strategies to unlock your company's full potential with special guest, Ian MacDonald, a veteran with 35 years of corporate sales leadership experience. Ian shares insights from a compelling sales white paper based on interviews with 4000 companies, mostly B2B, to uncover critical issues in the sales industry. But this episode isn't just about the stats; it's about shifting mindsets in the sales industry. You'll hear why effective onboarding, proper sales training, and hiring the right people with the right attitude are paramount to success.Ian also shares his thoughts on the importance of adding value beyond the product, the misconceptions about sales commissions, and why good leadership is indispensable. Packed with actionable advice and industry wisdom, this episode is a must-listen for any business owner or sales professional looking to make a real impact.
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